Placebo effect

I had to chuckle when I read in the Christian Science Monitor last Wednesday, March 5, that

Researchers writing in the Journal of the American Medical Association said subjects in their study of the "placebo effect" indicated that a dummy painkiller worked far better if it reportedly cost more.

Sounds like an incentive for pharmacuetical companies to charge more for their products...

Hmmm...perhaps the medicine of Mind is a better way to go...